Blogs & new medias influence never be so important. Companies now develop tactics and strategies more tactful. For example, the "bottom approch" which account for buying around ten websites with a medium and "on the nose" audience instead of buying only one website with a large audience.
Recently, Presse-Citron, have been buy for an amount with 5 zeros ! Others famous blogs are targeted in different line of business : High Tech, programing, video games, etc. The total audience is estimated to 2 millions of visitors for an invest of 2,5 millions $. Each website don't be profitable but when you regroup them, you could make a profit estimated to 5 millions $.
However, this strategy isn't a new one. Actually, the revolution is that the company purpose an amount of money to the owner that he can't refuse to build his media. On the other hand, the blog buyback musn't change its atmosphere to maintain its quality.
Recently, Presse-Citron, have been buy for an amount with 5 zeros ! Others famous blogs are targeted in different line of business : High Tech, programing, video games, etc. The total audience is estimated to 2 millions of visitors for an invest of 2,5 millions $. Each website don't be profitable but when you regroup them, you could make a profit estimated to 5 millions $.
However, this strategy isn't a new one. Actually, the revolution is that the company purpose an amount of money to the owner that he can't refuse to build his media. On the other hand, the blog buyback musn't change its atmosphere to maintain its quality.
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