Learning English

Several websites purpose learning english for the children.

The British Council website offers different kinds of lessons with games, BD, quizzes, podcasts and exercices to different targets. For instance, there are 3 sections : professionals, kids, students.

I don't think that learning english on the web is very efficient because the interactivity is not well-developped. You don't have a complete relationshipo with your teacher even if he uses a camera. You can't appreciate all the significant elements in his voice, his face or his body movements.

None of the current free e-learning websites purposes an efficient method. No one uses all the internet possibilities in terms of interactivity and propinquity with the student. There is something to do !

Is your song a potential hit ?

Polyphonic HMI is a spanish company which developed the Hit Song Science project. This software is able to determine if your song will be a hit. The estimation of your song is based on an algorythm which analyse a large sample of music.More than 1,5 million of Billboard 200's songs are registered in the data base to compare your music to the best universal hits. Your judges are 20 parameters like the melody, the rhythm, tempo, pitch, octave, beat, fullness of sound, noise, brilliance, etc.).


The Hit Song Science software compares the sonic characteristics of a new piece of music with a database of the analyzed data of music and determines the similarities. However, there are differents ethics problem with this software which judge your music without be able to analyse the quality of the lyrics or the vogue. Your commercial success is estimated by comparing with pre-existents hits. So, if this software (used by many majors which said have discovered Norah Jones or Maroon5 thanks to Hit Song Science) become a success, it will limit the creativity of the future artists.

Everybody can test its music for a low cost (40€/ song - 4000€ a complete album). After 24h, you receive a note. If you exceed 7,3, you have composed a legendary success ! But, if you have a note less than 4 ... please stop playing music. A high rating in our system can give you a competitive edge and better visibility within the Music Industry professionals, music lovers, and new fans.

(english exercise)

Currently, I work in a company of 65 employees. It is located in Paris in the 15^th urban district on the "Rue Maubert" street. Its mission is to commercialize children’s softwares.

It receives a state subsidy to hire young trainies. It's how I received my place which is titled salesman. My previous job title was marketing director, but I've changed.

We sell a range of products with the Youngsoft brand. We have many tasks associated with marketing. Billboard advertising in the subway is one of the most expensive. Our PR department also has a very large budget. We realize our own ads with our editorial staff, and we purpose our own publishing of user manuals.

Our quarterly results for this year have been totally positive. Our market is very interesting right now, and that is why we earn profits.

We want to commercialize our products in Tahiti because we think overseas customers would be interested in buying them.

To conclude, because of our positive professional ethic and interesting market segment, we will have a successful future.

In Rainbows of Radiohead

Radiohead, the Tom Yorke's band, like to use the buzz marketing. After having publish weirds messages on its blog, the band released surprisingly its new album in legal downloading. In total autoproduction, the band which just leaved EMI major, decided to provide its music to its convenience.

This strategy is a gift to the Radiohead's fans because, during the first days of this operation, they could decide of the album price on the website. The album is sold in different packaging : digital, CD box, double vinyl and open disc. This strategy is a great success : one day after the release, the servor was in saturation !

Many bands use buzz marketing but a band never so innovative. Oasis and Jamiroquai declared today that they will follow the way trace out by Radiohead.

Buy your ideas

Blogs & new medias influence never be so important. Companies now develop tactics and strategies more tactful. For example, the "bottom approch" which account for buying around ten websites with a medium and "on the nose" audience instead of buying only one website with a large audience.

Recently, Presse-Citron, have been buy for an amount with 5 zeros ! Others famous blogs are targeted in different line of business : High Tech, programing, video games, etc. The total audience is estimated to 2 millions of visitors for an invest of 2,5 millions $. Each website don't be profitable but when you regroup them, you could make a profit estimated to 5 millions $.

However, this strategy isn't a new one. Actually, the revolution is that the company purpose an amount of money to the owner that he can't refuse to build his media. On the other hand, the blog buyback musn't change its atmosphere to maintain its quality.