Buy your ideas

Blogs & new medias influence never be so important. Companies now develop tactics and strategies more tactful. For example, the "bottom approch" which account for buying around ten websites with a medium and "on the nose" audience instead of buying only one website with a large audience.

Recently, Presse-Citron, have been buy for an amount with 5 zeros ! Others famous blogs are targeted in different line of business : High Tech, programing, video games, etc. The total audience is estimated to 2 millions of visitors for an invest of 2,5 millions $. Each website don't be profitable but when you regroup them, you could make a profit estimated to 5 millions $.

However, this strategy isn't a new one. Actually, the revolution is that the company purpose an amount of money to the owner that he can't refuse to build his media. On the other hand, the blog buyback musn't change its atmosphere to maintain its quality.

Made your blog a success !

How to be read in this huge blogosphere ? Your blog is a standardizated object. Be different is a difficulty sine qua non to fight down for making a success. First key might be the choice of your blog plateform. Please check all the possibilities offered, assure you that the service purposes an efficient ranking and confirm that it's the best solution.

According to a study published by The International Journal of Human-Computer Studies, plateforms have technical characteristics for the contents presentation and organisation and social interactions process which affect the popularity of your blog. These differences reduce the publishing time and socialisation process to focus on content and social interaction.

So, you can determine 3 kinds of blog : first is orientated on content presentation (CityDesk), second is focused on content organisation (Movable Type, Wordpress) and the last is enhanced by social applications (Modblog, Yahoo!360). But you had to know that Movable Type is the most used plateform by successfull blogs.

However, there is a lot of reasons that made your blog a success. The personnality, in a ultra-conformist universe is the first key. Your blog must bring an opinion and share your critical spirit. The reactivity, your blog bring people closer to the actuality. The impertinence give your blog an original atmosphere. Finally, your contents must be honest and had to reflect a part of you.